Topic architecture
One page, one job. Each page owns a single topic and search intent, so nothing competes with itself and visitors find the answer fast.

Case study
Proof, not a promise. How we plan, build and connect a multilingual website network — on our own project first.
live domains, one network
languages built — EN live, 16 in review
pages built
Verifiable, not vague
Who & why
Rabbit Marketing is a small, independent studio from Tallinn. Instead of borrowing someone else's logos, we show a project we built ourselves — a knowledge network for a scaffolding business — so you can judge the craft directly, page by page.
The task
A specialist trade has deep know-how but little visibility online. The challenge: turn that expertise into a clean, fast, multilingual website network that search engines understand — without duplicate content, broken language signals or thin machine translation.
How we did it
Every choice answers a concrete problem. That is the work — not just writing pages, but deciding how they hold together.
One page, one job. Each page owns a single topic and search intent, so nothing competes with itself and visitors find the answer fast.
Correct hreflang and x-default across every language, self-canonical pages, and proper Punycode handling for internationalised domains — so each market gets the right version and Google never sees duplicates.
Structured data (JSON-LD), generated sitemaps, and instant indexing pings to Bing and Yandex via IndexNow — the plumbing that lets search engines read the network correctly.
Pages are written, not auto-spun. New languages stay on noindex until a native speaker reviews them — we would rather publish later than publish thin translation.
Privacy-friendly video embeds (youtube-nocookie), optimised images and a static build keep pages fast and light on every device.
Opt-in consent, enforced HTTPS, a strict content-security-policy and no database to attack — a static network is both safer and quicker to maintain.
See for yourself
The whole network is live. Open any domain, switch languages, view the source: clean markup, real structure, working hreflang.
Live in the network
What exists today
Five connected domains. A knowledge hub of 239 pages, built in 17 languages — English live and indexed, sixteen languages finished and in native review. Clean technical SEO, media integration and a consistent brand — built to grow. Search visibility is earned over months, not days; what we deliver is the solid foundation that makes it possible.
Honestly
We don't promise a number-one ranking — no one can do that seriously. We promise clean technology, a clear structure and work you can verify. Search engines decide the rest; we make sure they have every reason to rank you well.
English is indexed and live. The other sixteen languages are built and held on noindex until a native speaker has reviewed them — website localization is handwork, not machine translation.
Who built this
This network was designed and built by Christian Pronin — a designer and IT entrepreneur who would rather show the work than talk about it. No account managers, no hand-offs: the person who plans your architecture is the one who builds it. That is the whole point of a small studio.
Christian Pronin · Designer, Rabbit-Marketing OÜ
Before you ask
Young, yes. Untested, no. We were built deliberately, not assembled in a hurry — our standard is the work, not our age. New means no legacy habits, no recycled decks, no client we inherited and forgot. You get full attention from people who still treat every brand as their reputation. Judge us by what we make, then decide. That is the only fair measure, and the one we prefer.
Tallinn is our address, not our limit. We work where our clients are — across screens, time zones and languages — and Estonia happens to be one of the most digital places on earth, which suits how we operate. Distance only matters when communication is slow. Ours isn't. You will likely speak to us more clearly and more often than with an agency two streets away.
Then you have a foundation, and we respect that. A good brand is rarely rebuilt — it is sharpened. We start by listening, not redesigning. Often the work is to remove noise, not add more: clearer voice, quieter confidence, fewer but better signals. If your brand already works, we will tell you so. We would rather refine what you have than sell you something you don't need.
Less than a wrong decision, more than the cheapest option — because we are not the cheapest option. We don't publish a single number, because honest pricing follows the work, not a price list. We begin with a short, no-cost conversation to understand the scope, then give you a clear, written figure before anything starts. No surprises, no creeping invoices. You will always know what you pay for and why.
Quietly and in order. First we listen and ask the uncomfortable questions. Then we agree on scope, price and timing in writing. Then we work — in small, visible steps, so you are never surprised by the result. You see drafts, you give direction, we refine. No giant reveal at the end, no theatre. Just steady progress you can follow, and a clear point where it is done.
Because a brand sounds different in every language, and a translated brand is rarely a finished one. We build in several languages from the start, so your voice stays true whether someone reads it in German, English, French or beyond. It isn't decoration — it is reach without distortion. A market you can't speak to clearly is a market you don't really have.
No — and anyone who does is selling you a story. No agency controls a search engine, and the first one to promise rank one is the first one we'd avoid. What we can promise is honest work: clean structure, real content, the right signals, and steady improvement we can show you. We compete for the top. We don't pretend we own it.
Because the loud promise is the easy one, and easy promises break. We'd rather say less and deliver more than the other way around. Quiet isn't timid — it's the confidence to let the work speak before we do. If you want noise, there is plenty available. If you want a brand that holds up when no one is shouting, that is what we build.
For your brand
Whether one site or a multilingual network: we plan the architecture, build it cleanly, and connect it — with the same care we used on our own.
What you get
The first step is a conversation and a written concept and architecture plan, tailored to your project. Scope defines the proposal — no off-the-shelf price. No ranking promises, ever.